Touch Awesome is a product and AI studio. We design and build the systems becoming the next layer of software - agents, knowledge infrastructure, specialised models - and the products that make them usable.
We've been shipping software for thirteen years. AI is the newest chapter, not the whole book - and that's precisely why we're good at it.
We didn't start as an AI consultancy.
The name is literal: touch, the primary input of the mobile era, plus awesome, the bar we set for it. Touch Awesome started as a mobile studio - the name stuck even as the work moved on.
2013-2020
Two friends designing and building iOS products. Android followed, then backend, then cross-platform - and by 2017, design systems had become the studio's signature. We shipped for real users under real constraints, much of it behind agency partners on products for organisations including Pfizer, Vodafone, and Shedd.
2013
Two friends, one focus: iOS products designed and built with care.
2014
Android joins the stack; the studio incorporates.
2015
Full-stack. We stop needing anyone else to ship a complete product.
2016
Cross-platform development - one codebase, every screen.
2017
Design systems become our signature: coherent products at scale.
2020
We sunset standalone native development. The industry moved; so did we.
What it built: the design and engineering craft everything since stands on.
2021-2023
We stopped taking client work and built our own products instead. It's a different education: when you own every consequence of every decision, you stop confusing shipped with finished. There's no client to hand off to - if the product doesn't work, that's yours.
2021
The studio turns inward: our own products, our own P&L, our own consequences.
What it built: product judgment. Knowing what to build, not just how.
2024-now
We didn't announce a pivot. We started working with coding agents daily, ran into their limits, and built our way out. Overmind, to give agents memory. Episto, to give teams a knowledge base with real permissions. Fine-tuned models, when frontier ones were the wrong tool. We became an AI studio by needing one - everything we sell today, we built for ourselves first, and still use daily.
2024
Coding agents enter our daily workflow - and their limits become our roadmap.
2025
Overmind and Episto go into production: knowledge systems for agents and teams.
2026
Specialised models: fine-tuned guards, rerankers, and classifiers doing frontier work at a fraction of the cost.
What it built: the working knowledge that separates "we read the papers" from "we run this in production."
Problem-focused
Ikonom has spent over ten years in software product management - most recently leading the launch of AI products at an enterprise software company with clients including Mercedes and Adobe, and before that on the founding team that grew an international organisation's Bulgarian operation to thirty people. He works where AI meets the way a business actually runs: which problems are worth solving, and whether anyone will still be using the solution in six months.
Solution-focused
Stoyan launched his first product in 2010 - fifteen years in product design - and founded Touch Awesome in 2014, building for clients including Pfizer, Vodafone, and the World Health Organization. Product designer by training and increasingly hands-on with AI engineering, he turns the mapped problem into something a team can actually ship, use, and maintain.
Every engagement starts by understanding the problem, not by picking a model. We prototype early and evaluate honestly - if the numbers say AI isn't the answer, you'll hear it in week two, not month six.
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